70% of jobs are filled through referrals and networking — not job boards. Yet most people treat networking as an awkward, transactional activity they avoid until desperate.
The Mindset Shift That Changes Everything
Bad networking: "I need a job. How can these people help me?"
Good networking: "How can I be genuinely useful to people in my field — and build real relationships over time?"
People can feel the difference immediately. The paradox: the people who need networking the most (job seekers) are also the ones most likely to do it in the least effective way.
The 3-Circle Network Strategy
Circle 1: Warm Connections — Former colleagues, managers, classmates, professors, clients. Start here. A check-in with 20-30 Circle 1 people is the fastest path to momentum.
Circle 2: Warm Introductions — Friends of friends, colleagues of colleagues. Ask Circle 1 for introductions. "Do you know anyone at [Company] who might be willing to chat?" is a completely reasonable ask.
Circle 3: Cold Outreach — This is where most people start. It should be where you end up, after exhausting Circles 1 and 2.
The Informational Interview: Your Best Tool
Request a 20-30 minute conversation with someone at a company or in a role you're interested in. You're not asking for a job — you're asking for information.
How to request: "Hi [Name], I came across your work at [Company] and I've been thinking about making a move into [field/role]. I'd really value your perspective on what the role is actually like. Would you have 20 minutes for a brief call?"
Response rate: 25-40%.
What to ask:
- "How did you get into this role?"
- "What does your day-to-day actually look like?"
- "What skills make the biggest difference in this function?"
- "Is there anyone else you'd recommend I speak with?" (Always ask this — it compounds your network.)
LinkedIn Networking That Works
Cold outreach template: "Hi [Name], I came across your profile while researching [company/role]. I noticed [something specific about their background]. I'm exploring a move into [field] and would love to learn from your experience. Would you be open to a 20-minute call?"
Key elements: specific reason you're reaching out, reference something real about them, small clear ask.
Converting Conversations Into Opportunities
After 2-3 meaningful exchanges, be direct:
"I've really valued our conversations. I wanted to let you know I'm actively looking for [role type] at companies like [examples]. If anything comes to mind — an opportunity, a referral, another person I should speak with — I'd really appreciate it."
Maintaining Your Network (The Long Game)
The network you build today will serve you 5-10 years from now. Stay visible: comment genuinely on LinkedIn posts, share relevant articles with a personal note, celebrate others' wins publicly, check in with key contacts quarterly even when you're not searching.